I would highly recommend signing up via e-mail for your loyalty programs! Not only do you get early notice of deals and coupons, on your birthday you get tons of "Presents"!
I have a FREE meal at El Torito, I have $10 at Finbars, FREE gift with purchase at Sephora, I received a $10 GC from Victoria Secrets, a $10 GC from J.C. Penny, the "gifts" have been coming in all month.
I went to Victoria Secrets and they had their undies on sale 5 for $25, so with my gift cardit cost me $15 for 5 undies!
So people make your birthday work for you!
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